TYPE
Trust analyst
Broken
The line carrying the value proposition is the least readable thing in the frame. It sits on the photograph with no scrim behind it.
2.1:1 measured · 4.5:1 required analyse-confiance
CTA
Funnel analyst
Broken
The primary action is a ghost outline reading “Learn more”. It names no outcome and misses the touch target.
32px target · 44px required analyse-tunnel
PRICE
CRO filter judge
Broken
The struck price is lower than the price charged. The badge argues against its own sale.
249 > 219 inverted cro-filter-judge
IMG
Wayfinding analyst
Broken
The featured tile renders an empty frame where the bestseller should decide the visit.
404 on shell-jacket.jpg analyse-reperage
COPY
Search walker
Broken
A French shipping line on the English market page. The persona switched locale; the banner did not.
fr string on /en/ parcours-recherche